Adidas Appoints Ex-Puma Chief Bjorn Gulden as New CEO From January (ETR:ADS) - Bloomberg
Adidas Officially Names Former Puma Chief Bjørn Gulden as Next CEO – Sourcing Journal
Adidas Appoints Puma Boss Bjørn Gulden as CEO - WSJ
Adidas in talks to poach Puma chief Bjørn Gulden | Financial Times
Adidas eyes 'new era' with Puma's Bjørn Gulden as CEO | Vogue Business
Bjorn Gulden to move across a German village, as he moves from PUMA CEO to adidas CEO - runblogrun
Puma Names New CEO, as Adidas Is Interviewing Its Current One – WWD
Bjørn Gulden confirmed as Adidas chief executive | Financial Times
Adidas Confirms Gulden as New CEO – WWD
Chefwechsel bei Puma: Bjørn Gulden soll Adidas-CEO werden
Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Business Wire
Puma CEO Bjorn Gulden in talks to succeed Kasper Rorsted as Adidas chief
Bjørn Gulden Officially Named CEO of adidas | Hypebeast
Bjorn Gulden: refocusing a company around its core values | Financial Times
Article: Puma appoints Arne Freundt as CEO as Bjorn Gulden resigns to join Adidas — People Matters
PUMA SE on Twitter: "CEO Bjørn Gulden reveals PUMA's strong finish in 2015. #ForeverFaster Full financial report: https://t.co/UDpWvHfazn https://t.co/Oo3PSLATVh" / Twitter
Adidas hires Puma's Bjørn Gulden as its new CEO - Euro Financial Review
Puma CEO Björn Gulden Plans on Making the Brand a Hit in the US – Footwear News
Adidas eyes 'new era' with Puma's Bjørn Gulden as CEO | Vogue Business
CEO Bjørn Gulden on the big Puma comeback | Vogue Business
Puma CEO Björn Gulden Plans on Making the Brand a Hit in the US – Footwear News
PUMA CEO Bjorn Gulden on how Arsenal deal will rejuvenate the company - Sport360 News
Kasper Rorsted meets with Björn Gulden: Adidas and Puma bury the rivalry hatchet
He steered a big comeback at Puma. Could Bjørn Gulden do the same for Adidas? | Vogue Business
Puma chief Bjorn Gulden named new Adidas CEO | Business and Economy News | Al Jazeera
Adidas swipes new CEO Bjørn Gulden from rivals Puma | Fortune
