Thomas Frank on Twitter: "One of my all-time favorite ads. Legendary designer George Lois created this as a billboard to promote an unknown-at-the-time Tommy Hilfiger. (Can you guess the other 3 names?)
![1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn 1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn](https://external-preview.redd.it/7gewYQJCmfyiid4aF9LHjLQBjdrKSfm1a53aqy31_Gs.jpg?auto=webp&s=7d095dc6ed1ee3b1678dc6af2ca75b477da7da57)
1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn
![191 Tommy Hilfiger George Lois Celebrate Iconic America Photos and Premium High Res Pictures - Getty Images 191 Tommy Hilfiger George Lois Celebrate Iconic America Photos and Premium High Res Pictures - Getty Images](https://media.gettyimages.com/id/76580244/photo/michael-arts-tommy-hilfiger-and-george-lois-at-the-tommy-hilfiger-and-george-lois-book-launch.jpg?s=612x612&w=gi&k=20&c=nI6EgwHls22g5z3mQ9GuWueE2bnTDG3INIp9vEQHyJE=)