The trendiest shoe of the summer comes from SoCal skate parks, not New York runways - Los Angeles Times
![The Global Branding Power of Vans: Taking SoCal Surf-Culture Worldwide through Celebrity Endorsements - Global Marketing Professor The Global Branding Power of Vans: Taking SoCal Surf-Culture Worldwide through Celebrity Endorsements - Global Marketing Professor](https://globalmarketingprofessor.com/wp-content/uploads/2018/05/vansimg.jpg)
The Global Branding Power of Vans: Taking SoCal Surf-Culture Worldwide through Celebrity Endorsements - Global Marketing Professor
Struggling sneaker brand Vans is trying to lure millennials away from Nike and other brands with nostalgia, high heat collabs, and better arch support
![10 Celebrity Endorsers Who Were Caught Being Unfaithful to the Brands That Paid Them | Sole Collector 10 Celebrity Endorsers Who Were Caught Being Unfaithful to the Brands That Paid Them | Sole Collector](https://images.solecollector.com/complex/image/upload/t6foaeeds58mu3vkfeef.jpg)